دانشگاه اصفهان جغرافیا و برنامه ریزی محیطی 2008-5362 22 2 2011 08 23 Strategies of Enabling Municipality's Income Enhancement In Small Cities (Case Study: Zarch) راهکارهای توانمندسازی افزایش درآمد شهرداری‌ها در شهرهای کوچک (مطالعه موردی: شهر زارچ) 41 58 18493 FA ابوالفضل قنبری استادیار جغرافیا و برنامه‌ریزی شهری، دانشگاه تبریز، تبریز، ایران میرنجف موسوی استادیار جغرافیا و برنامه‌ریزی شهری، دانشگاه ارومیه، ارومیه، ایران رشید سعیدآبادی استادیار جغرافیا و برنامه‌ریزی شهری، دانشگاه ارومیه، ارومیه، ایران علی باقری‌کشکولی کارشناس ارشد جغرافیا و برنامه‌ریزی شهری، مربی جهاد دانشگاهی واحد یزد، یزد، ایران حسن حسینی‌امینی کارشناس ارشد جغرافیا و برنامه‌ریزی شهری، دانشگاه پیام نور، تهران، ایران Journal Article 2016 06 14 <strong>Extended abstract</strong> <strong>1- Introduction </strong> From urban economics view point, factors like expansion of municipalities' activities scope, promotion of expectance and urban population increase problems that enhance needs to expansion of municipalities' income and financial resources. So, lack of continuous income resource minimum for meeting permanent costs- endanger municipalities financial and budget planning. By this trend current income resources do not meet ever increasing costs. In most of the municipalities, lack of financial resources was the first limitation for resolving urban issues and service of erring, since  stable income resources play trivial role in municipalities financial planning so this income should be stable and regular. Somehow in the urban economic domain, efficiency of economic distinction system can be considered as sources that prepare economic growth infrastructures for all the municipalities. Some factors like skilled human force, suitable systematic structure, professional and specialized training of managers, establishment and development data bank and criterions and rules and executing instructions will be a cause for capability of this enduring income system.   <strong>2- Methodology</strong> This research is a descriptive and analytical study. It is a tool for data collecting to study documents and evidences and interviews. The statistical population involves people, responsible ad municipality managers of Zarch. SWOT was used in order to data analysis and proposes municipality income empowerment strategy.     <strong>3- Discussion </strong> The results show that the income of the municipality was 4 milliard Rials in 1381 by growth rate of 33.4% to 12 milliard Rials by 1385. During this period continuous income increased 527.6% equals 2791.9% growth. These figures indicate rely on unstable income. In these years' total costs and income ration was less than 1 by average of 0.90 that shows high income relative to costs. Although income of Zarch municipality was more than its costs and there was no income shortage but according to this fact that 86.22% of total income is unstable, it was possible to plan for 13.78% of income thus income uncertainty affects directly on cost efficacy and it leads to imbalance in stable resources and cost effectiveness. Also the mean annual ratio for flowing expenses toward constant incomes during 1381 to 1385 are equal to 79%, it means that during these years 13∕96% of flowing expenses had been provided by constant expenses. As a result municipality in fact had spent form inconstant incomes for compensating flowing missing budget. The researches show that the mean annual ratios during the mentioned period were 80% according to comparing civil expenses and inconstant incomes. This means that 80% of inconstant incomes will be spent for compensating of civil expenses. We have investigated Zarch municipality increasing of income solutions. Providing increasing incomes and decreasing expenses of this municipality requires studying of developed countries past records on these lines.  A review of agreeable management studying shows that expanding of municipality activities domain and promoting of peoples expects and the problems resulting from urban overpopulation need expanding income and financial resources of municipalities. Among inconstant incomes, private organization and individual and granting, municipality foundations income, selling of municipality possessions, random incomes, urban services costs and building & lands charges have respectively the most fluctuations and at the same time the most influence on inconstant income increasing, because the enduring resources of municipality income has a descent reflection. As a result municipality has been relying on inconstant income resources. This ratio is confirmatory to this that municipality has not been confronted to lack of income during this period but the incomes were more than the expenses. According to the studies it has been clear that most of Zarch municipality income resource is provided through petroleum taxes and producing company’s taxes in Valieasr industrial town.   <strong>4- Conclusion</strong> According to the studies it has been clear that Zarch municipality has outstanding weaknesses. So according to the definitions, second kind of strategy namely prevail strategies will be used for policy presentation. Since strategy will profit from its logic according to internal & external positive factors (opportunities & strengths) to neutralize and ∕ or decrease internal negative factors (weaknesses). As a result, according to prevail strategy to strength Zarch urban management here is suggesting some policies: Definition of incoming project, development & spreading of taxi driving system on city, improvement of quality control management system(processing approach), development and spreading of sport & amusement parks with respect to existing empty spaces, long & medium life planning to develop the city according to efficient dwelling demand, fulfillment of comprehensive studies about existing  streets, promote & development of infrastructure and urban servicing projects and definition of charge innovating according to city development policy, descending of outstanding weaknesses were engaged, according their fulfillments desirable urban management will be provided.   در این مقاله، ابتدا به تشریح نقاط قوت، ضعف، فرصت‌ها و تهدیدات در ساختار شهر و شهرداری زارچ، سپس به تحلیل عوامل تأثیرگذار همراه با میزان تأثیرگذاری آنها پرداخته شد که در نهایت راهکارهایی جهت توانمندسازی درآمد شهرداری و مدیریت مطلوب شهری ارایه گردید. روش پژوهش توصیفی – تحلیلی است که از مدل SWOT استفاده شده است. در مقاله ی حاضر، پس از بررسی منابع درآمدی شهرداری مشخص شد عوارض نفتی و عوارض شرکت های تولیدی شهرک ولی عصر عمده منابع درآمدی پایدار برای شهرداری محسوب می شود که ساختار نامناسب تخصیص اعتبارات عمرانی شهرداری با توجه به پایین بودن میزان درآمد پایدار (26 درصد) شهرداری را در انجام وظایف و خدمات رسانی مناسب به شهروندان دچار مشکلات عدیده کرده است. بنابراین با توجه به بارز بودن نقاط ضعف در ساختار شهر و شهرداری می توان گفت استفاده از سیستم مدیریت شهری نوین، تعریف طرح های درآمدزا، توسعه و گسترش خدمات شهری (تاکسیرانی، فاضلاب شهری و جزء آن)، تخصیص اعتبارات عمرانی به صورت یکسان و برابر برای تمام سرفصل‌های بودجه ای و برنامه ریزی بلندمدت و میان مدت به عنوان راهکارهایی هستند که از نقاط قوت و فرصت‌ها جهت کاهش نقاط ضعف و تهدیدات استخراج شده و شهرداری را در جهت کسب درآمدهای پایدار و خدمات رسانی به شهروندان یاری خواهد کرد.    https://gep.ui.ac.ir/article_18493_205b4fc14a3899965c5645049261345e.pdf